
Series
1-Introduction
2-The Post-Colonial Era and The Church
3-Toward A Post-Colonial Worldview
4-Post-Colonial Theology and Missions
5-A Case Study – Evangelism Explosion International
EVANGELISM EXPLOSION: AN OVERVIEW
Evangelism Explosion International (EE) began in 1962 by Dr. D. James Kennedy as a response to his rapidly declining church plant in Fr. Lauderdale, FL, Coral Ridge Presbyterian Church. It is both an evangelism equipping program and evangelism technique that is similar to Romans Road or Four Spiritual Laws. After launching his evangelism equipping program, attendance soared from 246 to 3,134 in 1974, largely due to the intentional evangelism efforts of EE. During this time, Dr. Kennedy realized he also had the opportunity to train pastors in his techniques, resulting in 582 trained pastors and lay leaders in 6 clinics during this same period. By 1975, EE had gone global, holding clinics in Saskatchewan, England, South Africa, and Australia. On March 17, 1996, Coral Ridge Presbyterian church celebrated a milestone in the the history of this 34 year old ministry: Evangelism Explosion was now in every nation training its people in personal evangelism. In fact, by 2000 the EE material was in every territory and translated into 70 languages. The scope of EE and its global reach makes it an ideal case study for reflecting on a post-colonial worldview of mission. Obviously, God has used the Dr. Kennedy and this ministry for His glory, and He will continue to do so well after his death, so my critique comes after much appreciation.
Considering how drastically the world has change over the last 46 years since EE’s inception, how does Evangelism Explosion International fare when evaluated against a post-colonial worldview of global missions? If much of the Western world has shifted into a post-modern cultural condition and the global South and East embrace post-colonialism in their struggle for identity in the aftermath of the colonial experience, is this thoroughly Western evangelism model relevant and effective (or even appropriate) given much of the non-Western worlds post-colonial condition? While I could give lengthy critique on the theological and biblical problems with this method, I am using EE as a case study only to evaluate the program missiologically and ecclesiologically. Therefore, the next few pages will explore EE in light of our post-colonial world and evaluate this evangelism method through a post-colonial worldview.
EVANGELISM EXPLOSION AND A POST-COLONIAL WORLDVIEW OF MISSIONS
Given the post-colonial shift in the global South and East, in addition to the postmodern shift within Western culture, how does EE compare to a post-colonial worldview of missions? As a certified EE trainer who both (briefly) taught and used this evangelism model in the United States, there are aspects of the international component I affirm and others that are concerning as I consider this enterprise in light of a post-colonial worldview. First, I appreciate EE’s commitment to proclaim Jesus’ good news to the whole world and indigenize that proclamation. As Tom Stebbins explains in his book on EE, “Although adhering to non-negotiable, controlling principles, EE adapts to the culture of every nation, territory and people group…” As I said in my worldview statement, God is truly global and interested in saving all tribes and nations, which they affirm. Secondly, the model is centered upon training pastors to equip their own people with the tools to proclaim the good news of Jesus through the local church. In true multiplication form, EE representatives hold clinics for pastors in countries for pastors to train their own people to evangelize. Both the commitment to adapt to cultures and train pastors to equip their own people are good starting places in a post-colonial era.
I do wonder, however, how helpful it is to export a thoroughly Western model of evangelism to non-Western nations. By their own admission, the original EE material has been translated into 70 languages. My concern, then, is why they believe exporting a Western framing of the gospel and God’s Redemptive Story is proper, especially considering they have recently revised this same material for use in postmodern Western nations due to its changing cultural landscape. Post-colonialism calls the Western Church to dissect itself from Christian spirituality as it engages a world that seeks to operate beyond the categories and models of the West. If Evangelism Explosion has realized it needs to revise the way it communicates God’s Redemptive Story to postmodern Western nations, why does it think a one-size-fits-all approach is appropriate for non-Western countries? As a Western model, the original EE was extremely propositional and logical to the core in its delivery. The “presenter” gave a 20-30 minute monologue to the “prospect” (their words, not mine) about why heaven was a free gift and how they could receive that free gift. At the end, the prospective gift receiver answered “yes” or “no” to whether he or she would like to receive the gift of eternal life. In the presentation (not conversation), there is no place for dialogue (it is discouraged all together, because it “distracts from the presentation of the gospel.”), assuming the prospect has nothing to offer to the conversation on their spirituality. If this method no longer works in the West, then why would they assume it is appropriate in non-Western nations. Paulo Freire provides a scathing indictment and convicting commentary on the need for dialogue: “Dialogue is the encounter between men, mediated by the world, in order to name the world. Hence, dialogue cannot occur between those who want to name the world and those who do not wish this naming–between those who deny others the right to speak their word and those whose right to speak has been denied them. Those who have been denied their primordial right to speak their word must first reclaim this right and prevent the continuation of this dehumanizing aggression.” Frankly, EE denies the Other the right to speak in the spiritual conversation. By default it is monological, which does not bode well in a post-colonial era nor does it appreciate the diversity inherent within God’s Creation.
As a last point of evaluation, while I realize any ministry can only do so many things, I have always found it odd that EE emphasizes proclamation rather than discipleship. While it claims to be “friendship evangelism,” the entire emphasis of the EE method is on evangelism and proclamation, neither of which were emphasized by Jesus in His commission to His disciples. Instead, He called His followers to embed themselves in the lives of the Other and show (not simply tell) the Way of Jesus. And if, according to Paulo Freire, we are to become solidary with those who are presently spiritually oppressed and who have been ethnically oppressed in the past in order to bring liberation, we must stop regarding the oppressed as an abstract category, stop making pious, sentimental and individualistic gestures and risk acts of existential love; the Western EE (and Church) should move beyond simply proclaiming to incarnationally being Jesus, because true solidarity is found only in the plentitudes of acts of love, in its existentiality, in its praxis. The fourth stage of worldview is Recreation, both God’s future Recreative Act of the entire Creation and the small bits of Recreation accomplished through the Church. A proper, post-colonial worldview of mission must move beyond individual acts of pious proclamation and embrace solidarity centered in life discipleship and loving praxis as eschatological communities.
In the end, there are aspects of Evangelism Explosion International that are healthy and conform well to a post-colonial worldview of mission. Just like Christ’s Act of Rescue was indigenous and for all people, EE’s reach is entirely global and fairly indigenous, training local churches in every nation and adapting to the variety of tongues and tribes. I question, however, their insistence on exporting a Western version of Christianity to a world that doesn’t identify with the categories of the West nor any longer appreciates its superiority. Furthermore, the monological design of the model is neither contextually appropriate given the history of oppression by the West nor biblically sound since it is centered on proclamation rather than discipleship and solidarity. Instead of a Western model dressed in non-Western clothing, the global South and East need a narrative retelling of Jesus’ story of Rescue. Rather than detached monologues, the tribes and people of non-Western nations need dialogue and discipleship. Given the nature of EE and mass exportation of this methodology, I would conclude that it falls far short of a post-colonial worldview of global missions. Hopefully, just as EE has adapted its entire model for postmodern cultures, it will do the same for the post-colonial condition, too.













You ask how helpful is it to export a western model of evangelism to non-western states. The key is not just word-for-word translation, but cultural translation. We cannot simply package our product by changing words and shipping it overseas. It must be culturally adapted. In other words, illustrations such as the omelet may make no sense to a people group and needs to be adapted. We have always done this. As a matter of fact, due to the issue of illiteracy among many peoples, we have developed a wordless presentation of the Gospel.
The recently revised material will be translated with the same cultural adaptations in mind. Not just word-for-word because that would be meaningless to many people.
About that revision: It was done with a focus on the Gen. X/Y mindsets. You are correct about the importance of dialogue, of engaging people and connecting with them. XEE takes this to heart. It was important for EE to uncover the need for this change and make it. Yet, the Gospel is timeless and that does not change.
You mention that people should show the way to Jesus and not simply tell. Certainly we should all express the love of Jesus, but the Bible is clear: “How, then, can they call on the one they have not believed in? And how can they believe in the one of whom they have not heard? And how can they hear without someone preaching to them?” (Romans 10:14)
See, there is an innate human issue with “showing people the way of Jesus” and that is that it points to self. “Look at me, I am a wonderful person” can become a deeper motive. So the “showing” only points people to “me” and not to Jesus.
Also, EE has always been about discipleship. How can one share their faith without “living out” their faith day-to-day? If they “talk the talk” then it’s only imperative that they “walk the walk.” The importance of Bible Study, Prayer, Fellowship, Worship, and Witness are key points to the follow-up portion of the EE Gospel presentation. EE has always been a part of working people into the local church.
Thank you for your comments Mike. It’s unfortunate that no one from EE would speak with me regarding this graduate paper, ans subsequent journal article. Maybe that could change?
I am glad EE is making a more concerted effort to contextualize the gospel to particular people groups. But I hope that contextualization truly takes the GOSPEL and contextualizes it into African, Asian, and South American context, rather than taking the WESTERN INTERPRETATION of the gospel, which is exactly what EE is. Yes the ‘gospel’ is timeless, but the gospel has been interpretation all the way down from the beginning. And EE is a thoroughly Western interpretation of the gospel, an interpretation that is ill-suited for African and Asian contexts.
And with your last point, I take issue: you said, “The importance of Bible Study, Prayer, Fellowship, Worship, and Witness are key points to the follow-up portion of the EE Gospel presentation.” My entire missiological problem with EE is that all of this stuff (Bible Study, Worship, Fellowship, and Witness) are apart of the AFTER part…rarely is any of this encouraged before someone chooses to belong to Christ. I also take issue with your assertion that EE encourages discipleship, because it is far more about the initial encounter with pseudo-friends, than really doing the hard work of relational building…at least in our 21st century postmodern context.
Anyway, thanks for your thoughts,
-jeremy
Hello Jeremy,
Thanks to Mike for his well spoken comments. No need to add to them. A few thoughts for you:
1- I’m not sure what you tried with regard to finding a staff member to speak to. We have 900+ staff members worldwide. And we’re not exactly shy. So it’s kinda hard to believe that “no one would talk to you.”
2- We do really well in Africa and Asia. I just spent a week in Vietnam. Wow. Things are going so well there. You keep speaking of a western interpretation of the gospel. Have you done evangelism in Africa or Asia? You speak as a real expert here…
3- We have always culturally adapted the gospel in every place that we work. Always. And we teach people to share within their way of life. And within their circle of relationships. Not just in a program at church. You say that EE is western, but we take it simply from the pages of Scripture. Jesus, with the woman at the well, follows the same content. So does the book of Romans. We didn’t make it up. We just follow it from Scripture. You’re not saying that Scripture is western, are you?
I find it interesting that you picked EE. Your words are the ones that we are usually pointing out at mission conferences. We’re the constant advocate for inculcated gospeling. We have full-time staff that focus on little else.
If you’re in Asia or Africa sometime, let me know. I’ll get you in touch with people that are doing evangelism everyday. You can travel out into the tribes (like I did last week) and see for yourself.
In Him,
John
By the way, it might be helpful to read C. S. Lewis’s God In The Docks, chapter 8 on the Decline of Religion.
I work in India and the surrounding countries using EE. I can understand both sides of the discussion since I have lived here for 9 years. This is an ongoing debate here in South Asia that I find counterproductive. I see this whole thing as boiling down to “my method is better then your method” between people. In reality we should rejoice that a soul is saved regardless of what method is used.
Do I think EE is the only way to reach South Asians? No. I am grateful for the many different ways and people that reach out to the lost here. But I have seen EE work in this area, despite that some people would not like to acknowledge it. If there are ways to improve it, I am all open to hear it. But if we continue along the lines of “my way is better then your way”. I think we need to close our mouths. There is no point to the conversations since they will end up in arguments.
We really should have people from the areas we have mentioned put their voice to this if we want to be fair.
It is unclear to me what issues are being raised about evangelical post-colonial missions.
Perhaps we are speaking of the work of the Gospel in evangelism and the end result of the new believers needing discipleship by those who are only trained to evangelize but are babes in the knowledge of scripture. Those nationals trained by EE or other Gospel programs eminating from the West are controlled by corporations and their boards. That is true western imperial colonialism. Since the funding of these so called post-colonial missions are through IRS 501 (c) (3) organizations the issue really is financial control. The emerging churches from various regions of the world that were dominated, and still are, by antichrist religions see the need to emulate corporation style western churches. This is not biblical Christianity. The church of Christ is the body of Christ and is not dependent on the secular State as a corporation. The non denominational 501 (c) (3) corporation usually does not answer to a body of elders nor does it want to. Destroy the western corporate IRS 501 (c) (3) and you have effectively destroyed the western church. But that could be a good thing to reform and restructure the church according to Scripture. The need to disciple and finance the emerging churches in areas where the Gosple has been proclaimed formed by mass evangelism techniques is imperative. This need has to be in agreement with both the contributing foundation agencies and the national’s local churches being funded. If the funding is controlled by western corporations it must not dominate the local church as if it were a pope or CEO. Scriptural doctrine is essential but the politics generated by financial funding is sin.
I am amazed that John Sorenson actually says that EE mimics Jesus’ *conversation* with the woman at the well (John 4). Jesus said things to that woman he did not say to Nicodemas in chapter 3 and what he said to those two, he didn’t say to anyone else in the four Gospels. How is it, then, that Jesus’ words get “packaged” and then presented as His gospel? This is astounding to me. And EE is a presentation of Paul’s Gospel in the Book of Romans? The *whole book* of Romans is Paul’s Gospel. Romans 1:17-18 is “unpacked” in the rest of Paul’s amazing treatise. EE’s plan of salvation and other Western horribly reduced “gospels” should not be viewed as “the gospel of the kingdom of God” that both Jesus and Paul “lived” and proclaimed.
http://www.jesustheradicalpastor.com/the-american-sound-bite-gospel